ABOUT RETAIL AUDIT

Evaluation of distribution efficiency with Concentration Curve.

Total Distribution Points (TDP) is a summarizing measure that takes into account both breadth and depth of distribution.

Numeric Distribution measures product presence in stores. Definition and different types of Numeric Distribution.

Weighted Distribution is an additional measure of product presence in stores that gives an opportunity to understand the quality of distribution. Methodology and difference vs. Numeric distribution

The Universe is the total number of outlets of a particular type in a particular area. Calculation of universe number based on retail audit database facts

Calculation of Weighted Distribution of one product in the group of markets

Calculation of Numeric Distribution of one product in the group of markets

Average Number of SKU per Store shows performance of entire brand portfolio presence in the outlets.

Distribution of SKU Sets with 2, 3, 4 and any number of SKU

Share in Shop Selling demonstrates actual demand for products cleared from distribution influence.