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       In order to calculate Numeric Distribution of the product in the group of markets we can use the following formula (for any product):

Numeric Distribution (group of N markets) = (Numeric Distribution in market 1 * Universe of market 1 + …+ Numeric Distribution market N * Universe of market N ) ÷ (Universe of market 1 + … + Universe of market N)

      Example: We need to calculate Numeric Distribution of Product X in two cities (City #1 and City #2)

 City #1City #2
Sales Volume of Product Х, liters100 000350 000
Average Sales per store Product Х, liters5070
Numeric Distribution Product Х20%40%

      Universe (City #1) = (100 000 ÷ 50) ÷ 20% = 10 000
      Universe (City #2) = (350 000 ÷ 70) ÷ 40% = 12 500
      Numeric Distribution Product X (Cities #1+#2) = (20%*10 000 + 40%*12 500) ÷ (10 000 +12 500) = 7 000÷22 500 =31,1%

      Above formula can be also used to calculate Numeric Distribution in one market if we know its value in the group of markets and other markets from the groups.
      Example: We have information about Numeric Distribution of Product X in Country #1 and Region #1 separately and need to calculate Numeric Distribution of Product X in territory of Country #1 without Region #1.

 Country #1Region #1
Sales Volume of Product Х, liters450 000300 000
Average Sales per store Product Х, liters60150
Numeric Distribution Product Х20%25%

      Universe (Country #1) = (450 000 ÷ 60) ÷ 20% = 37 500
      Universe (Region #1) = (300 000 ÷ 150) ÷ 25% = 8 000
      Numeric Distribution of Product X (Country #1 without Region #1) = (20%*37 500 - 25%*8 000) ÷ (37 500 -8 000) = 5 500/29 500 =18,6%

       Important note: It's not possible to aggregate Numeric Distribution of two (or more) different products within one market based on reported data, request to be sent to Retail Audit agency.